I joined KBZ Bank during an incredibly exciting time for both the bank and Myanmar. As a modernizing workforce quickly adopted new digital solutions for their everyday lives, we launched what became Myanmar's fastest growing mobile money and digital wallet network, KBZPay. 



While leading a small, collaborative in-house creative team of graphic designers, video producers, and copywriters, we provided creative support for the largest-ever digital onboarding initiative in Myanmar’s history, resulting in first-time access to financial services for millions. By 2021, KBZPay successfully onboarded 10 million customers and 290,000 merchants.



My team developed a broad range of marketing materials to support this effort, including on-ground signage, a heart-warming TV campaign, a vast library of online educational videos and engaging digital campaigns, and experiential sponsorships such as Myanmar's "first cashless market experience" at the Duwun Food Carnival 2019.



We also supported the launch of other corporate initiatives, including an audit and overhaul of the parent KBZ Bank brand and corresponding digital platforms, and spearheading the ideation and development of their private banking product, KBZ Private.