Skills & Expertise

Creative Strategy & Design Leadership

Creative Direction
Team Leadership
Ideation & Concept Development
Human-Centered Design
Waterfall & Agile Methodologies
Design, Tech, & Cultural Trend Analysis
Customer Personas
Integrated Marketing Plans
Content & Engagement Strategy
Content Management Systems
Ecosystem Design
User Flows & Site Mapping
User-testing & Design Evaluation
Multimedia Production Workflows

TECHNical capabilities

Rapid Visualization​
Experience Mapping
Storyboarding
Visual Storytelling
Narrative Design
Copywriting & Copyediting
Book & Layout Design
UX/UI Design
Web Design
Brand Strategy & Identity Design
Logo Design
Email Design
Infographic Design
Social Media Marketing
Commercial Photography
Travel & Documentary Photography
Portrait Photography
Photographic Editing & Retouching
Visual Treatment & Moodboarding

Software (Creative)

Figma
Photoshop
Illustrator
InDesign
After Effects
Premier Pro
Lightroom
Experience Manager
Sketch
Midjourney AI
Stable Diffusion AI
Sora AI
ChatGPT

Software (CMS & PRODUCTIVITY)

Squarespace
Wix
Webflow
Wordpress
Hubspot
MS Office
G-Suite
Asana
Slack
Jira
Miro

Professional Experience

Founder & Creative Director

DARC Design Studio

June 2021 - Present

I founded my consultancy LLC to provide full stack marketing and creative strategy and design services to clients. I prospect, scope, and manage all projects as well as execute the consulting and design development for B2B and D2C end-customers. I work closely with C-suite executives, business development, and other subject matter experts to bring ideas to life.

Some recent projects have included automotive energy recovery systems, SaaS+ startups, digital healthcare products, and infographic designs and visual storytelling for international development programs.

My services have contributed to securing over $10 million in funding from investors and development partners for my clients.

HEAD of CREATIVE

Kanbawza Bank, LTD.

July 2019 - January 2021

I joined KBZ Bank during an incredibly exciting time for both the bank and Myanmar. As a modernizing workforce quickly adopted new digital solutions for their everyday lives, we launched what became Myanmar's fastest growing mobile money and digital wallet network, KBZPay.

While leading a small, collaborative in-house creative team of graphic designers, video producers, and copywriters, we provided creative support for the largest-ever digital onboarding initiative in Myanmar’s history, resulting in first-time access to financial services for millions. By 2021, KBZPay successfully onboarded 10 million customers and 290,000 merchants.


My team developed a broad range of marketing materials to support this effort, including on-ground signage, a heart-warming TV campaign, a vast library of online educational videos and engaging digital campaigns, and experiential sponsorships such as Myanmar's "first cashless market experience" at the Duwun Food Carnival 2019.
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We also supported the launch of other corporate initiatives, including an audit and overhaul of the parent KBZ Bank brand and corresponding digital platforms, and spearheading the ideation and development of their private banking product, KBZ Private.

Creative Director

Ananda Livemore

January 2018 - December 2018

Having worked in tandem with an agency to bring life to the ananda brand identity through the ideation, screenwriting, and editing of film and visual concepts, I oversaw further development of the newly-launched brand as an in-house Creative Director.



Utilizing a 360 approach, I built innovative brand concepts while working with and guiding the marketing team and outside agencies to execute a wide variety of brand assets; including launch and sales event activations, sponsorships, office and store interior designs, staff uniforms, new print and digital campaigns, new brand films and visuals, and POS and OOH materials.

Freelance Writer, PHotographer, Graphic Designer

Daniel Roca Creative

January 2016 - December 2017

I provided a host of interdisciplinary creative services for clients, including commercial photography, creative and art direction, brand ideation and design, corporate reports, professional typesetting, brochures and copywriting and editing

Executive editor

Logistics Media Services Co.

January 2015 - December 2015

I spearheaded the ideation, design, and rollout of a complete relaunch of the travel magazine, My Magical Myanmar. With a small team of designers, editors and freelance writers, I led the transition of the magazine from a dense quarterly into an tight 84-page monthly.

By refocusing the publication on local stories and adventures that could highlight the natural and cultural beauty of Myanmar, we elevated the content and garnered increased readership and ad-revenue from travel, hospitality and F&B partners.

Executive Editor, Contributing Writer & Photographer

Myanmore

January 2014 - December 2014

As Myanmar opened up its borders, the arts, nightlife and F&B scenes quickly bloomed. Businesses needed a channel to reach the new influx of international expats, who were in dire need of reliable information about their options. Myanmore filled the vital role as custodian of the latest and greatest through its weekly pamphlet What's On, and then as a monthly magazine entitled InDepth.


I joined the team as a contributing writer and photographer for their dining & nightlife content, before taking on a full time roll as Executive Editor as the company expanded into a monthly social & lifestyle magazine with a 10,000 print circulation, monthly networking events and a growing social media presence with the advent of affordable and reliable data/internet connections within the country.

Assistant Managing Editor

Alligator Juniper National Literary Journal

2011 - 2012

Alligator Juniper was Prescott College's national literary journal which fielded thousands of poetry, fiction and nonfiction manuscripts, as well as photography collections, for its annual writing and photography competition. First place winners in each category received a $1,000 prize as well as publication and contributor copies. All finalists were also published and paid in contributor copies.

In this role, I provided technical and administrative support to the managing editor and the team of faculty and student editors who fielded, reviewed, and critiqued all submissions. Personalized responses were provided to every applicant, whether accepted or rejected, along with an original copy of their work.

Assistant Editor

The Raven Review

January 2011 - December 2011

This independent, student-run monthly newspaper served northern and central Arizona. The team of writers and photographers provided coverage for local news and politics, science and the environment, entertainment and events, as well as op-eds and long-form features.

As an Assistant Editor, I supported the Executive and Managing Editors in managing our team of contributors while ideating the direction of new content for each issue. I also provided technical support as-needed for any other tasks required to meet our publication deadlines; such as copyediting, layout design, website management, and contributing writer or photographer.

Web Assistant, Student Blogger & Digital Lab Technician

IT & Admissions Departments, Prescott College

2010 - 2012

Throughout my enrollment at Prescott College, I worked numerous work-study jobs that maximized my opportunity to learn real-world technical skills. These roles supported my already well-developed visual editing and composition skills and gave me the opportunity to teach myself Search Engine Optimization, Content Management Systems, and the Adobe Creative Suite.

As a Web Assistant, I supported the college's IT & Web Department to upload, catalog, keyword, and layout content as-needed.

As Student Blogger, I contributed stories and photography about student life and facilitated communications with prospective students.

As a Digital Lab Technician, I manned the schools computer lab and provided video, photo, and graphic design support for student-run organizations, school events, and other independent studies.

Photography Sales & Lab Technician

Wolf Camera

2006 - 2009

Photography will always be my first great love affair. From the moment I picked up my first SLR Camera, a 35mm Canon Elan 7e, I sought to learn everything I could about photography. Without the means to afford a college degree at this time in my life, I sought education through practical work, not realizing at the time that this would become a theme for my life.

As I learned the requisite information to sell photography equipment and execute photo development services, I quickly learned the inner workings of modern digital and analog cameras and studio lighting equipment, while simultaneously having the opportunity to print my work at a greatly discounted rate. At a time when digital cameras began revolutionizing the amateur and professional photography world, this role kept me on the cusp of industry trends and new technologies.

Education

BFA, CREATIVE WRITING

Minors in anthropology & Outdoor education

Prescott College

2010 - 2012

Awards & Honors

suzanne tito prize in poetry

Alligator Juniper National Literary Journal

2013

Carol crowe memorial scholorship in photography

Glassel School of Art

2009

eagle scout

Boy Scouts of America

2003