Collaborating with an agency, I helped bring the Ananda brand identity to life, shaping its visual and narrative direction through ideation, screenwriting, and film editing. Following the successful launch, I transitioned into an in-house Creative Director role, leading the brand's continued evolution and ensuring consistency across every touchpoint.

Taking a 360° approach, I developed innovative brand concepts while closely collaborating with the marketing team and external agencies. Together, we executed a wide range of brand assets, from high-impact launch and sales activations to sponsorship initiatives that expanded Ananda’s reach. I also directed the design of store and office interiors, ensuring physical spaces reflected the brand's ethos, while overseeing staff uniforms, print and digital campaigns, and the production of new brand films and visuals.

Additionally, I managed the rollout of POS and OOH materials, ensuring cohesive storytelling across channels. This comprehensive approach not only strengthened Ananda's market presence but also established a creative foundation for future growth.